Getting customers via Digital Marketing

Digital marketing is the advertising of products or services via various digital means especially on the internet or electronic media.

Digital marketing also deals with increasing generation of sales by building a good customer relationship and retention process by ensuring that customer’s needs and expectations are met.

The digital media is growing per second and lot of people are connecting to it every day as a source of information for available products and services, interaction, entertainment and even for shopping; that digital marketing has become very vital for several companies.

Examples of the components of digital marketing are social media marketing, E-mail marketing, banner ads, content and affiliate marketing.

A lot of people are now embracing digital marketing over the normal physical marketing as digital marketing provides convenience, higher customer satisfaction, cost effectiveness, builds brand image and most importantly puts the customer in total control of the purchase of products and service to be rendered.

Have a Target Market

To start using digital marketing to promote your products and service you need to have a strategy with a target audience. You have to know the kind of people that are in need of your goods and services, how relevant it is and if it will be able to meet and satisfy the customer’s needs.

Understand your customer’s needs

You have to listen and understand what your customers want and need from your business and find out if the requirements matches with what you have to offer. 

Don’t offer what is irrelevant to customers as this will put your brand image in a bad light. Understand their need and proffer how your products or service will solve their problems.

Communicate and engage your customers regularly

Make sure you engage customers regularly especially when a new product is rolled out. Engage them and let them be educated on how the new products being marketed will be beneficial to them.

It is also important that you get customer’s feedback to learn more about their desires and needs and how effective your service was. This can be done via e-mail or other social media methods.

Use Components of digital marketing to promote your products

Before you start using the various components of digital marketing you need to identify which platform will be suitable to promote and market your business to your customers.

Social media marketing: Social media is here to stay and can be used as a vital platform to market your business. There are several social media networking sites like Twitter, Facebook, Linkedin, whatsapp etc which can be used to promote what you have to offer to your target market.

E-mail Marketing: This is a platform you can use to market your products and services to targeted customers via email. You can also use the e-mail marketing services to reach out and secure new customer while maintain good relationship with existing ones.

Banner Ads: The banner Ads is an online advertising platform on the internet which is used to attract traffic to a website by fixing an advertisement into the web page.

Affiliate marketing:  this is the process of earning a percentage by advertising other people's products. Once you find a product you like and advertise it to other interested people, you earn a percentage as profit.  Your affiliates can make money either by Pay per Click, Pay per Lead or Pay per Sale.